Hi,
in Episode 7 we see an Apollo Bar ad on the bus, in Ep8 we see ads at the soccer game. Can somebody explain why Apollo Candy advertises when they only produce their chocolate bars for the Hanso Foundation (as we have learned through the Lost:Experience?).
When Juliett's husband was hit by the bus it must have been 2001 according to her time she stayed on the island. And Desmonds flashbacks on Ep8. should be at the same time slot.
So, is it just a "joke" to put Apollo ads everywhere or do the writers/production designers just fail to know about the fact that Apollo delivers exclusively to the Hanso Foundation "and it's many subsidaries"?

stintfang

I believe that the Apollo bar ads are just a way for the producers to create their own world for lost to take place in. It is interesting that in this world, Apollo bars are not commercial products, and therefor would not need ads, but I do not feel the need to read into that anymore, but rather accept a slight severance from detail to accommodate for the world of Lost that we know and love.

Most likely just an "easter egg", like the dharma logo on the shark in i think it was series 2 ep2. (that was just an easter egg right?

Most likely just an "easter egg", like the dharma logo on the shark in i think it was series 2 ep2. (that was just an easter egg right?

But the thing is: when they spread easter eggs that doesn't fit in the logical context. Everything in the "Lost" Universe should be explainable. I don't know if the shark dharma logo was just a "joke" but since Jack has been held captive in a huge aquarium it would make sense. The Apollo Bar ads in 2001 wouldn't make sense.

I like easter eggs and was amused when I spotted the "numbers" on the top of the police car's in Ana Lucia's flashback. But somehow I get the impression that all these coincidents have only one explanation:
the whole thing is the result of a brainwash campaign or a collective dream/simulation/whatever

Everything in the "Lost" Universe should be explainable.


I disagree... as long as we're dealing with storytelling that has to deal with character development and plot... I think if I expect everything to be explainable... I will wind up being very dissapointed.

Perhaps this is the time the creators have to start to merge the "experience" with the show, after all, us losties have somewhat of an insight into the world of Dharma, Hanso, Mittleverk and co that casuals dont.

They need to push forward the "how did they get there" story, like we have now found from both Desmond and Juliette, and where Hanso and his foundation fit into the island, until now, we have seen little of this in the series, but the web based mini drama has fille din some of the gaps.

Subtleties like the Apollo bars might be the start...

I see Apollo Bars the same way I see Apple Cigarettes in Quentin Tarantino movies -- the producer/director is creating a world, and since our world is increasingly populated with brands and brand marketing, it only makes sense that their fake worlds would include pitches for fake products.

That said, I do not believe that Apollo Bars are a Dharma product. For one, they're labelled differently, second, they're advertised in the outside world. I think whoever puts together the items for the Dharma drop includes a box of Apollo Bars the way they might include a box of Hershey's Bars - -as a treat, a taste of home.

I can get on board with the Apollo ads as "easter eggs". Its probably that simple. Just TPTB winking at us. Jax 88 gives a great analogy with the Apple Cigarettes....but what if its something a little bigger.

What if Apollo bars were a way of socially engineering a Dharma product into popular culture so that it could later become a vehicle for a delivery of a Dharma experiment. We saw throught TLE that they were working on a vaccine that they were willing to use to experiment on islanders. If they were capable of that, maybe the next step would be to introduce it to the general public through a product that they controlled and that the public had already become comfortable with consuming.

But the thing is: when they spread easter eggs that doesn't fit in the logical context. Everything in the "Lost" Universe should be explainable. I don't know if the shark dharma logo was just a "joke" but since Jack has been held captive in a huge aquarium it would make sense. The Apollo Bar ads in 2001 wouldn't make sense.


Could Apollo Bar have started as an independent company that marketed to the public, later to be bought out and privatized by Dharma after 2001? I didn't do the Lost Experience game this summer, so I don't know the background for the company.

If Apollo Bars were made exclusive for Dharma, why weren't they in the plain white labeling like all of the other Dharma stuff?

Also, the mythology of Apollo played into the symbology of the Hatch system. Someone wrote a great thread about a year and a half back that detailed it. It was so thorough that we knew in advance what the new hatch symbols would be in advance. I don't know to what degree Apollo plays into the main story, it most likely doesn't.

In The Pilot, Part I episode, Boone offers Shannon a chocolate bar & it sure looks like an Apollo bar....